About the Avidity Awards
The Avidity Awards is presented by Huggins Media Group in conjunction with
Avidity Promotions. Formerly known as the Key of Gospel Music & Ministry Awards, the newly renamed Avidity Awards expands the scope and reach of the show to non-traditional Gospel audiences and will assemble an array of independent Gospel music artists, groups, and spiritual leaders on one stage for what is sure to be an explosive evening of great performances and excitement!
The Dallas-based Avidity Promotions produces the annual Avidity Awards show. With six annual shows successfully completed, the Avidity Awards has rapidly gained national and international notoriety as “The Biggest Night in Independent Gospel Music.”