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FOUNDER & CEO
Derrick Huggins is the founder and Chief Executive Officer
of Avidity Media Group, Prodigy Promotions & Consulting, Avidity TV, Avidity Radio Network, Avidity Promotions, and Avidity Gospel, a boutique Gospel record label, specializing in launching independent Gospel artists. In this capacity, Huggins oversees a team of dedicated professionals and freelancers who are instrumental in deploying a vast array of programs, initiatives, and strategies which encompasses running an emerging, but impactful multi-faceted media, marketing, and radio promotions firm. Huggins has developed a niche for targeting various creative strategies for the respective entities he has overseen over the years, and has enjoyed tremendous success in doing so with intentionally smaller teams, maximizing efficiency and mitigating excessive budgetary spending.
Although most of his latest endeavors were launched between 2018 and 2020, Huggins has 24 years of Gospel industry experience, starting his career in music as an artist manager, launching Mogul Entertainment Management (now known as Elysian Music Group) and subsequently, The Threshing Group where he was able to gain valuable knowledge as a concert promoter in the Summer of the year 2000. Huggins has since deployed his business acumen as a serial entrepreneur of several successful small businesses in various fields, including graphic design and credit repair services. Derrick’s expertise, experience, skillful management, and Christ-centered values have aided him tremendously with respect to furthering the careers of his artists, making a difference in his local community, and making his businesses profitable over the years. Huggins’s career has adequately equipped him for practically any challenge or obstacle, and he’s been fortunate enough to have various outstanding accomplishments to his credit, including the following:
Owner & Program Director - All Access Gospel Radio, a 24/7 MRC BDS Radio Monitored Station
Founded the INDIE Artist Help Desk, a Gospel industry think tank curated to help indie artists
Host of "Derrick Huggins in the Morning" Talk Show
Author of "Life Expectancy: The 30-Day Devotional"
Awarded Proclamation from the Dallas County, Texas Commissioner’s Court
for his work with his award show, formerly The Key of Gospel Awards
(now Avidity Awards) (2020)
NAACP - Grand Prairie, Texas Chapter - Man of Honor Recipient - (2019)
Huggins has been an integral part of the local church, a community and political activist in his own right, and he’s guided the careers of several amazing independent Gospel artists, continuing that very work today, managing the careers of new and emerging artists. As an accomplished choir director in his own right, he recorded music with his group God’s Elite and as an effective artist manager, he provided his artists a winning formula of industry and technical knowledge combined with an aggressive work ethic led by an empathetic disposition. Huggins is an astute and savvy business strategist who understands the evolving digital landscape, utilizing his many years of experience in various industries, arenas, and circles. He continues to push the envelope by comprehending and navigating new digital platforms, methodologies, and technologies which elevates the artists, clients, brands, and digital consumers that he’s fortunate enough to work with.
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